Sell More With Goal Strategies

When the efficacy of yelling and cattle prods starts to wane, it’s time to look for new ways to inspire your employees. Motivating your employees and keeping them motivated is a challenge for all businesses, and tanning salons bring their own special difficulties. Stimulating employees is not an occasional task; it should be embedded into the culture of your organization. Incentivizing the front line sales counter staff is key to the success of your salon, so here are some key questions you can use to measure your employee motivation strategy.

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Navigating Through A Declining Customer Base

One of the biggest challenges facing salon owners who want to grow their business is monitoring employee and salon performance and effectively incentivizing their employees.

The tanning business is changing rapidly. What worked in the past, may no longer be effective. To demonstrate, let’s create a theoretical salon owner to demonstrate the point. To protect the innocent, let’s call him Mortimer.

Mortimer had a problem. Like many salon owners, Mortimer was experiencing a declining customer base. He wasn’t sure if it was due to a decline in disposable income from a worsening economy or because of all the negative press surrounding tanning. To make matters worse, his method of incentivizing employees, Per Tanner Average (PTA) was flawed. As fewer and fewer tanners came in the door, PTA averages rose. Since the employee bonuses were tied to PTA, their bonuses went up even though salon revenues were going down.

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  • Salon360 has enabled our district managers and me to monitor the salons’ strengths and weaknesses and be able to set goals to create action in specific areas. Our VIP Sales have more than doubled almost every month this year – in a down economy. In addition, our Upgrades Per Tan Average companywide has increased – something we were not paying attention to previously. UPTA Pennies from customers add up!

    J. Howell, Club Sun Tanning Salons

  • I love the fact I can see where I am live for sales projections, I never have to wonder where I am on any single parameter.

    Christie Mendonca, The Australian Tanning Company

  • laurie-gillardSalon360 has definitely promoted great competition.

    Laurie Gillard, Club Sun Tanning Salons

  • PaulHollowell-150pxAn IT resource that understands the unique needs of a tanning salon.

    Paul Hollowell, Lux Tan

  • Argo Networks helps tremendously with addressing and fixing IT issues in the salons immediately.

    Jeff Lauseng, Sun Tan City

  • I'm very happy with Argo and everyone that I have spoken with. Michelle is amazing and makes me laugh whenever I do communicate with her even in an email. Also appreciate Alice. She is right on everything that I need or have questions about.

    Jaime Hernandez, Express Tan Inc.

  • leigh-exclusivetans-150Argo Networks is very responsive and have, over the course of the past year, become more pro-active with follow up. We are happy with the service.

    Leigh Brown, Exclusive Tans

  • Argo Networks IT service has been very helpful. If it's not an easy fix, they work on it until the job is done.

    Lori Angstadt, Baja Beach Tanning Club